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SPI101: Intro to Product Positioning and Launch

Inventions are as varied as the creative people who develop them. They range from child feeding devices to software programs to electronic gardening tools to cell phone accessories. Have you ever wondered if the American or Global consumer is ready for your idea?

If you are reading this description, you are exactly where you should be!

Learn the basics of product launch. The 4 "p"s of launch and marketing, developing a business plan, basic market analysis tactics, manufacturing options, packaging, understanding sales channels and the big one “to patent or not to patent” There is no set way to get it to market and there is no right way. Finding out how to get your product to market is often more relevant to your success than the features and benefits of your invention. In fact, real money-spending consumers don't buy inventions; they buy products.

We will deep dive into shifting our approach away from the product/invention to a “Consumer First” mentality.

First 5 to sign up will receive a free individual product analysis review.

1 session currently scheduled:
    Intro to Product Positioning and Launch Tuesday, 12/8/15 6:00 PM 1.5 Hours 15 SEATS TOTAL
    Member and non-member Sign Up $30.00, No Materials Fee