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WKS424: DIY Innovations in Personal Marketing
Class Number 445-14381

To stand out in the marketplace, you want to be memorable and you want people to talk about you.

Creative and attention-grabbing marketing materials, displays and packaging are one of the best ways to do this. In this two-hour workshop we'll redefine what a business card looks like, show you why stickers and the laser cutter should be your best friend, and give you a whole new way to look at marketing materials. We'll spark your creativity and show you the tools you need to create business cards, portfolios, leave-behind gifts, and packaging that not only showcase your work in the best possible light, but express how unique you are. Armed with numerous examples, money saving tips and firsthand experience, marketing pros Genevieve Robertson of Lightbox SF and Shana Astrachan of Urban Interstice Gallery will cover the basics of creative marketing and teach you how to make yourself memorable.

Genevieve Robertson is co-founder of Lightbox SF, a coaching service for creative entrepreneurs focusing on branding and marketing (

Shana Astrachan is a jewelry and object designer who also runs and curates the holiday pop-up shop Urban Interstice Gallery (

TechShop Location: TechShop San Francisco
Room / Area: Conference Room
Instructor: Genevieve Robertson
Class Date: Saturday, Apr 7, 2012
Start Time: 2:00 PM
Class Length: 2 Hours
Price: $50.00
Lab Fee: None
Age Range: 12 and Up (Contact the store to register students under 13.)
Min. Students: 4
Max Students: 25
Current Students: 5
Seats Left: 20
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