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Phil McKinney Book Talk & Signing: Beyond the Obvious
Friday, 3/23/2012
7:00 PM to 9:00 PM
TechShop San Francisco
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we’re teaching people to ask the wrong questions about their businesses—or none at all. There has to be a better way.

Beyond the Obvious

Join us at TechShop San Francisco for an evening with Phil as he talks about his new book "Beyond the Obvious" and his proven FIRE (Focus, Ideation, Rank, Execution) method to dig deeper and get back to asking the right questions-the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these “killer questions” include:

What are the rules and assumptions my industry operates under?
What if the opposite were true?
What will be the buying criteria used by my customer in five years?
What are my unshakable beliefs about what my customers want?
Who uses my product in ways I never anticipated?

These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you’re a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.

This event is open to everyone, members and non-members alike, but please R.S.V.P. so that we know you are coming!

PhilMcK
Phil McKinney, an innovation consultant, has held innovation leadership positions in a number of companies, most recently as vice president and chief technology officer for Hewlett-Packard’s (HP) $40B Personal Systems Group, where he was responsible for long-range strategic planning and research and development for all of the company’s PC product lines. A sought-after keynote speaker, McKinney gives over 100 talks or workshops a year.