Plum (formerly Ube), the Austin-based consumer hardware startup in the IoT space, has gained significant attention over the last 24 months. It won the People's Choice award at DEMO in Silicon Valley, held a successful Kickstarter campaign, assembled a formidable team, and raised over $1M in seed stage capital to date. But CEO Utz Baldwin will not be focusing his talk on these victories, but rather on the pain, agony and bipolar nature of a hardware startup.
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