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|CafeGive Social Partners with TechShop to Provide Social Media Campaign that Benefits American Veterans|
|TechShop creates CafeGive Social "Pass It On" campaign to promote their offer of free memberships to service veterans. In partnership with the U.S. Department of Veterans Affairs Center for Innovation (VACI) and GE's Get Skills to Work (GSTW) program, TechShop will be giving away one-year memberships to 3,000 U.S. veterans, starting in June.|
MENLO PARK, Calif.
, June 25, 2013 --
Using CafeGive Social's platform, TechShop has developed a shareable Facebook app with a singular mission: to help America’s veterans gain new skills to become more competitive in the job market and start new businesses in their own communities.
In partnership with the U.S. Department of Veterans Affairs Center for Innovation (VACI) and GE's Get Skills to Work (GSTW) program, TechShop will be giving away free one-year memberships to 3,000 U.S. veterans, starting in June 2013. Memberships include full access to TechShop’s extensive library of tools and resources, along with free training—for one full year. The offer is good at any of their six U.S. locations.
The social media campaign encourages people to share the TechShop "Veterans Video" on Facebook and Twitter with friends, family, coworkers, and veterans in your community. The goal being to generate awareness around their offer and make a difference for a US Veteran. The app makes it easy for supporters to help a veteran simply by watching the inspirational video and sharing.
All a veteran needs to do to become a member is sign up at techshop.com/veterans. Each free membership includes $350 worth of group classes. Veterans can use TechShop's cutting edge training and equipment to become more competitive in the job market or pursue entrepreneurial goals. Program offerings will provide participating Veterans a choice of area of focus as well as guidance in selecting the advanced manufacturing-related courses that best meet their objectives as they transition into civilian life and careers.
"CafeGive is the perfect partner to help us create a campaign and experience that inspires people to join our effort to help America’s veterans gain new skills to join the maker movement and become more competitive in the job market, said Carrie Motamedi, Senior Director of Marketing, TechShop, Inc. "It was easy for us to c,reate a custom branded campaign on CafeGive's platform, and their social sharing helps us reach a broad audience which was important to us given our six U.S. locations. It's a natural extension that adds value to all partners."
For CafeGive Social, the TechShop Pass It On Campaign follows the May release of their Self-Serve platform for organizations, nonprofits, and consumers wanting an easy way to create cause marketing campaigns.
You can view the CafeGive Social campaign for TechShop HERE. Please watch the TechShop Veterans video and share it with friends and veterans across the country.
About CafeGive Social
Founded in October 2006, TechShop is a membership-based, do-it-yourself (DIY) workshop and fabrication studio providing access to a vibrant community of creative people and more than $1 million worth of high quality machines, tools and software. TechShop offers classes, workshops, instruction and meet-ups for people of all ages and skill levels. TechShop is based in San Jose, Calif., with locations nationwide.
For information and course listings, visit www.techshop.com, email firstname.lastname@example.org or call 855-TECHSHOP. You can follow TechShop on Twitter at "@TechShop." TechShop is also on Facebook as "TechShop Incorporated."
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